Wittenborg Joins ICEF Miami for the First Time
Michael Sheppard Meets Prospective Students in Miami
For the first time, Wittenborg attended ICEF Miami, held from 9 to 10 December 2024 in Miami, Florida. Representing Wittenborg was Michael Sheppard, the school's Recruitment & Sales Representative.
Making Connections in Latin America
ICEF Miami is a leading event connecting international educators with student recruitment agents, with a focus on the Latin American market. This year’s event saw attendance from approximately 300 higher education institutions worldwide and 300 agencies.
For Wittenborg, it was a unique opportunity to showcase its offerings as the Netherlands’ most international business school.
As Sheppard noted, “This was Wittenborg’s first time at ICEF Miami, and it was an invaluable experience. The event gave us a platform to connect with agents and discuss opportunities for Latin American students who are seeking high-quality education in Europe.”
The Appeal of Wittenborg
One of the standout aspects of the event was the reaction to Wittenborg’s value proposition.
“When I present Wittenborg and The Netherlands to agents, they’re often surprised by the value for money we offer,” Sheppard said. “We provide excellent education, a high standard of living, and unparalleled travel opportunities through the Schengen Visa.”
These features resonated strongly with agents, who are accustomed to North America being the primary destination for Latin American students.
A Vibrant Host City
Sheppard further said that Miami is a fantastic setting. Known for its cultural diversity, with more than half the population speaking Spanish as a first language, Miami offered a fitting backdrop for an event focused on Latin America. “The energy, food, music and beaches were incredible,” he added.
Looking to the Future
Reflecting on the experience, Sheppard expressed excitement about the future: “I’m really looking forward to welcoming more students to Wittenborg. Events like ICEF Miami are crucial in building the connections that make this possible.”
WUP 16/12/2024
by Erene Roux
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